Our story
Health and well-being is a subject close to our founder’s heart. As the older sibling of a sickle cell sufferer, she has witnessed first hand the physical pain and mental anguish suffered by those who are living with illness and the knock-on impact on their families. Understanding that there was insufficient economic benefit to find a cure for this illness by pharmaceutical companies, she set out to understand alternative remedies which could improve the quality of life of those living with chronic health conditions.
This journey would take her back to the Caribbean island of Saint Lucia where she was born, to spend time studying traditional plant medicines with a renowned herbal medicine practitioner. It was here that she saw and experienced first hand the healing benefits of plants, many of which have been used successfully in indigenous communities for centuries. Today, due to the expansion of ethnobotanical research and significant scientific research the use of these plants as therapeutic by traditional healers is supported and expanding.
Partnering with a prominent business family in the region, she has established secure supply chains, investment in quality control methods, processes and infrastructure for the storage of various herbs and sea moss. Relationships have been established with local farmers who are trained and accredited through government programmes and who are routinely spot checked by both government agencies and the Wyld Herbs local teams.
At the epicentre of Wyld Herbs is women. The business is owned, managed, and led by women. Both at home and where they work, women bring success.
