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Our story

Health and well-being is a subject close to our founder’s heart. As the older sibling of a sickle cell sufferer, she has witnessed first hand the physical pain and mental anguish suffered by those who are living with illness and the knock-on impact on their families. Understanding that there was insufficient economic benefit to find a cure for this illness by pharmaceutical companies, she set out to understand alternative remedies which could improve the quality of life of those living with chronic health conditions. 

This journey would take her back to the Caribbean island of Saint Lucia where she was born, to spend time studying traditional plant medicines with a renowned herbal medicine practitioner. It was here that she saw and experienced first hand the healing benefits of plants, many of which have been used successfully in indigenous communities for centuries. Today, due to the expansion of ethnobotanical research and significant scientific research the use of these plants as therapeutic by traditional healers is supported and expanding. 

Partnering with a prominent business family in the region, she has established secure supply chains, investment in quality control methods, processes and infrastructure for the storage of various herbs and sea moss. Relationships have been established with local farmers who are trained and accredited through government programmes and who are routinely spot checked by both government agencies and the Wyld Herbs local teams. 

At the epicentre of Wyld Herbs is women. The business is owned, managed, and led by women. Both at home and where they work, women bring success.

Nadezhda Robinson, founder Wyld Herbs


Plants have been used for centuries for therapeutic and traditional medicinal purposes in Indigenous cultures around the world. Our vision is to bring high quality, modern, safety assured, scientifically backed, plant based therapeutics to every home, helping consumers to live healthy and strong.

Our Products

are all grown and sourced from the fertile and nutrient rich land and seas of St.Lucia and Dominica. Our farms are based in large areas of untouched rainforest and all produce is grown wild without the use of any chemicals or pesticides.


Sustainable & Ethical Sourcing

We are committed to sustainable and ethical sourcing of our products. Our team even ensures that during the wild foraging of herbs, we take no more than 20% of a plant’s leaves ensuring minimum impact on the ecosystem.
Nurtured by nature, all of our plants are grown wild without chemicals. This extends to those permitted in organic farming, and foraged by our local farm workers who have an in-depth knowledge of local plants. We are passionate about maintaining local knowledge of medicinal plants, without exploiting local workers, ensuring they are supplied with adequate living-wages while at the same time ensuring our customers receive the highest quality products. We proudly break traditional compromises.

Quality Assurance Plan

Quality control methods for the collection, storage, production, distribution, packaging and testing of our products is the fundamental foundation of the business.
Our business acumen and professional experience aside, this sets us apart from cottage industry ‘competitors’ in the space. Wyld Herbs is ethically driven and circumspect in our ambition.
A sample of each batch of plant materials will undergo third party independent testing and accreditation at a specialist UK testing facility prior to being accepted for packaging and sale. Testing will be in accordance with the WHO guiding principles for assessing safety of herbal medicines with reference to contaminants
and residues.


Sea moss also known as Eucheuma cottonii is a type of red seaweed that is often referred to as sea moss or Irish moss. It’s found in the warm waters of the Pacific and Indian Oceans and is known for its potential nutritional and culinary uses.

Eucheuma cottonii is a different species of seaweed from Chondrus crispus, which is often referred to as traditional sea moss or Irish moss. While both types of sea moss are used for similar purposes, they have some differences in appearance, nutritional content, and potential uses. 

Eucheuma cottonii, like other types of sea moss, is believed to contain various vitamins, minerals, and other nutrients, including iodine, iron, calcium, and dietary fiber. Some people consume it for potential health benefits such as supporting digestion, immune function, and skin health. 

Sea moss can be consumed in various ways. It’s often used to make gel-like substances that can be added to smoothies, desserts, soups, and other dishes. It can also be used as a thickening agent in recipes. 

sometimes used in skincare products due to its potential to hydrate and 

soothe the skin. Its mineral content, including magnesium and iodine, is believed to be beneficial for skin health. Sea moss gel can also be applied directly to the skin as a face mask to help with maintenance of healthy glowing skin. 

There is limited scientific evidence to directly support the idea that sea moss aids in weight loss. However, the high fiber content in sea moss could potentially contribute to a feeling of fullness, which might indirectly help with weight management as part of a balanced diet. 

While sea moss is generally considered safe for most people when consumed in moderate amounts, some individuals might be sensitive to iodine and other compounds present in sea moss. Excessive iodine intake can be harmful, especially for people with thyroid conditions. As with any new addition to your diet, it’s a good idea to consult a healthcare professional if you have 


Most people can consume sea moss, but pregnant or breastfeeding individuals, people taking blood thinners, or those with thyroid disorders should exercise caution due to the potential iodine content. As mentioned earlier, it’s a good idea to consult with a healthcare professional before making sea moss a regular part of your diet or supplement routine.

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